Work Experience/ CV

With over 12 years of experience in digital marketing and design, I thrive on creating bold, purposeful visuals that balance technical precision with emotional depth. My work is driven by strategic storytelling, typography-driven branding, and advocacy-led illustration, blending meticulous craftsmanship with intuitive problem-solving. Across nonprofit, gaming and technology sectors, I’ve built high-impact, accessible designs that connect people to ideas. I’m passionate about creating visually immersive experiences, whether through brand identities,  marketing assets, or storytelling-driven illustrations.

Education & Training

3D Modelling, CGSpectrum (Jul 2025 - Sep 2025)
Concept Art & Illustration Specialization Industry Diploma, CGSpectrum (2023-Present)
Professional Interior Design Diploma, British College of Interior Design (2021)
Level 6 Diploma in Professional Marketing, Chartered Institute of Marketing (2018-2019)
MSc Disaster Management, Coventry University (2013-2015)
BSc Anthropology with Geography, Oxford Brookes University (2010-2013)

Experience

Freelance Illustrator/ Concept artist
Gemini Designs, May 2025 - Present

  • Working on a variety of small commissions for character and creature designs

  • Passion projects for game design and children’s book illustrations

  • 3D Modelling course with CGSpectrum


Marketing Designer

CPS (Microsoft Partner and business IT consultancy), Feb 2024 - May 2025 (1 year 4 months)

  • Executed a rebrand in design, messaging and tone

  • Remade the website from scratch, developing structure, wireframes and writing content, navigating complex restriction, multiple iterations and many stakeholders

  • Created presentation, documentation, social media and email templates

  • Designed merchandise, a variety of banners and lightboxes for major events


Marketing Specialist

TenAV (AV technology consultancy), Jul 2023 - Feb 2024 (9 months)

  • Executed a rebrand, stabilising lead generation within one month during a major industry downturn

  • Overhauled brand identity with interactive illustrations and immersive digital design supported by SEO

  • Increased organic social traffic by 80% and organic search traffic by 44%

  • Developed brochures, launch flyers, and branded presentations


Marketing Operations Manager

Velocity Partners (B2B tech marketing and design agency), Jul 2022 - Jul 2023 (1 year)

  • Led best practices in email marketing design (incl. A/B testing), UX, marketing automation and SEO

  • Led internal social media marketing including designs working with the design team

  • Redesigned email campaigns and proposal documents for multiple large B2B tech clients

  • Developed process documentation and creative templates in InDesign


Marketing Leader 

Halcyon London International School, Feb 2017 - Jul 2021 (4 years 5 months) 

  • Led a full rebrand with a UX-focused, consumer researched website redesign - 38%^ conversions

  • Designed merchandise, flyers, digital campaigns, and event branding and management

  • Spearheaded HubSpot CRM adoption, streamlining automation and reporting

  • Developed an internal app with the IT team, leading UI/UX design (Adobe/Figma)


Freelance and Contract

  • The Novelry (Apr 2022 – Jun 2022) – Developed CRM strategies in email & user journey mapping

  • Zest Media / Digithrive for Schools (Sep 2021 – Apr 2022) – Designed digital assets & templates

  • Daniel Foley Consulting / Assertive Media (Jul 2021 – Nov 2021) – Managed SEO projects

Skills

  • Graphic Design & Branding – Custom typography, illustration, strategic branding

  • Digital & Print Production – Preparing assets for web, print, and large-scale formats

  • User-Centric Design – UI/UX fundamentals for intuitive interfaces and engaging experiences

  • Storytelling & Marketing Design – Illustration-driven branding, promotional assets

  • Colour Theory & Visual Atmosphere – Enhancing messaging through contrast and tone

  • Social Media & Content Strategy – Designing impactful visual content


Technical Knowledge

  • Adobe Suite (Illustrator, InDesign, Photoshop, After Effects)

  • Website builders (Wordpress, Webflow, Squarespace, Wix - working HTML/CSS knowledge)

  • Clip Studio Paint (Illustration, digital painting)

  • 3D Modelling (Maya and Substance Painter)

  • Figma (UI/UX design, prototyping)

  • Google, Microsoft 365, Monday, Asana… (Collaboration & project management & document creation)

Community Projects

Creative Director and Environmental Concept Artist - Celestial Project – Branding & Storytelling
(Personal Project, Featured on The Rookies), Mar 2025- Jun 2025

  • Developed a narrative-driven game brand concept with a group of 8 programmers, animators, modellers, artists and game designers

  • Led design direction, crafting visual storytelling elements to enhance the project's emotional depth

  • Demonstrated leadership skills, creative problem-solving, and brand strategy

Digital Strategy Specialist/ Trustee

Southern Thailand Elephant Foundation (STEF), Jun 2022 - Current

  • Led a complete rebrand, focusing on impactful colour selection and visual identity

  • Developed templates and digital marketing assets, fostering accessibility and engagement

Community Building Lead

The Climate App, Jan 2022- Mar 2023 (1 year 3 months)

  • Managed a team of 15 volunteers for digital marketing campaigns

  • Designed social media assets, branding materials, and fundraising visuals

  • Supported an equity fundraising campaign, raising £110k